Klépierre Retailer Day

This activity was delivered as part of a Retailer Day organised by Klépierre. Klépierre manages shopping centres across Europe, including their properties, maintenance and waste. RecyclageVR offered a way to raise awareness among centre managers and retail staff about sorting their waste correctly and avoiding rejected recycling loads.

At the time of this case study, Klépierre’s CSR approach included a goal of recovering or recycling all waste by 2030. Despite existing waste reduction and sorting initiatives, sorting mistakes could still lead to rejected containers and lower recovery rates.

RecyclageVR was presented as a tool to help staff avoid these errors. Short sessions of three to five minutes interested shopping centre managers looking for practical sorting training. Play and friendly competition provided a way to involve retail teams in the learning process.